About

I am a Creative Director with 30+ years’ experience delivering award-winning campaigns across advertising, experiential, shopper, sponsorship and digital.

Over the last 10 years, I’ve worked extensively in sport and entertainment, partnering with brands and rights holders to create ideas that connect fans with the things they love, through moments that matter, from live experiences to cultural partnerships.

Hands-on by nature, I lead teams and shape ideas from brief to pitch, with a focus on clear thinking, strong craft and work that builds meaningful audience connection.

I embrace new technologies, including AI, as tools to enhance the creative process, helping unlock ideas, improve speed and explore new possibilities, while keeping human insight, craft and originality at the core of the work.

2019 -2026 VML LIVE (Formerly Prism Sport & Entertainment)
I joined Prism Sport & Entertainment as Creative Director when the creative department was small, with a remit to build, elevate and lead the creative offering. Grew the team from the ground up, handpicking talent to create a multi-disciplinary department capable of delivering across channels. Introduced a broader, multi-channel approach that helped unlock new business, increase the volume and quality of briefs from existing clients, and raise the overall standard of output. Established a culture of creative excellence across sport and entertainment, leading to award-winning work, stronger client partnerships and sustained growth for the business.
McLaren F1 - Audi F1 - Coca-Cola - BP - Aston Martin - Castrol - Nissan - Shell - Revolut - Sela x NUFC

2016 -2018 Energy
I was given the opportunity to take over as Energy’s ECD in 2016 where I used my multi-channel experience to help connect brands to their audiences with engaging and memorable ideas that fed into peoples passions, interests and lifestyles. My role included streamlining the creative department, improving it’s conceptual output, increasing the level of pitch wins and maintaining existing client satisfaction.
Rolls-Royce - Porsche - TJX - Global Radio - VWG - Virgin Holidays Google - Smith & Williamson - Nature’s Bounty

2014 - 2016  Freelance
Space Agency - Geometry@JWT - Guttenburg TV - Energy

2007 - 2014  Mworks (McCann Worldgroup)
On accepting the role of Creative Director, I was tasked with the start up and management of a new MWorks creative department. Taking the lead in all creative strategy, conceptual ideation and art direction I helped cement existing client relationships and with a number of pitch wins helped grow the client list. My role included sign-off of all creative concepts, design, artwork and production, as well as management of external creative resources including photography, illustration and freelance.
MasterCard - Samsung - Subway - Metro International - Vodafone 

2006 - 2007  Arc Worldwide
In 2006 The Triangle Group was merged with Arc after it’s aquisition by Publicis. My role as Creative partner was to continue to oversee and manage the ex-Triangle teams and to maintain strong client relationships with the existing Triangle clients. I was also fundamental in helping with the transition of 2 very different creative departments into one.
Samsung - Diageo - Post Office - Nintendo - Carphone Warehouse

1996 - 2006  The Triangle Group
Rising quickly through the ranks I became the Creative Group Head of a multiple award winning creative team. During my 10 years at The Triangle Group I worked on an extensive range of blue chip clients successfully creating campaigns that bridged the fields of advertising, promotional marketing, experiential marketing, shopper marketing and digital marketing.
Cadbury - Bulmers - Unilever - Golden Wonder - Britvic - Barclays 

AWARDS INCLUDE

2024 Cannes Lions / Golden Drum / Drum Awards / Eurobest / Leaders Sports Awards / D&AD / Sports Business / Shorty Awards /ADWeek Experiential Awards / DMA Awards - SELA X NUFC Silence The Crowds

2018 BE CONNECTED AWARDS - Rolls-Royce - Art At Work SILVER

2017 FMBE Awards - Rolls-Royce - Most Effective Display GOLD

2011 BAFTAS - Vodafone Who Killed Summer - BAFTA Nominated

2011 ISP - Samsung White Skull - Best Art Direction GOLD

2009 MMA - Vodafone Who Killed Summer - Best Overall Campaign 

2007 SPORTS INDUSTRY AWARD - Samsung Sing When You’re Winning 

2005 EACA PMC - Gordon’s Work Of Art - Gold

2005 ISP - Gordon’s Work Of Art  - Art Direction GOLD

2003 MCCA - It’s not Poodle, it’s Pot Noodle - Best Idea GOLD

2001 ISP - Tango Megaphone - Consumer Promotions PLATINUM

2001 SPCA - Tango Megaphone - Campaign of the Year WINNER

2000 EFSP - Tango Time European Sales Promotion GRAND PRIX 

2000 ISP - Tango Time - Consumer Promotions PLATINUM
Consumer Awareness GOLD - Copy writing GOLD

1999 WORLD PRO AWARDS  - Cadbury Creme Egg Head
World Winner - European GOLD

CLIENTS

Alfa Romeo
Arrid
Aston Martin
Audi F1 Team
Barclays
BAT
Black and Decker
Britvic (Tango, Ame, Aqua Libra)
Bulmers (Strongbow, Strongbow Ice)
Cadbury (all brands)
Camel
Capital One
Carphone Warehouse
Castrol
Change For Climate Change
Coca-Cola
Diageo (Johnnie Walker, Smirnoff, Gordon’s, Archers, Guinness)
Ebay
ESN
Famous Grouse
Fox Kids
Gillette
Global Radio
Golden Wonder (all brands)
Gulf
Hertz Jota Racing Team
Hess Cycling Team
Hewlett Packard
LG Mobile
Lindemans
MasterCard
McLaren F1 Team
Metro International
Nature's Bounty
Nestle (Crosse & Blackwell)
Nintendo
Nissan
Porsche
Post Office
Proctor & Gamble (Always)
Purveys
Revolut
Rolls-Royce
Samsung Mobile
SCA (Kleenex brands)
Sela
Shell
Smith & Williamson
Sony Ericsson
St. Ivel Desserts
Subway
TJX (TK Maxx, HomeSense)
Unilever Best Foods (Pot Noodle)
Virgin Holidays
Vodafone
VWG

Info

 36 Matham Road, East Molesey
Surrey, KT8 0SU

lee-jobling@hotmail.com

+44 7900 496 274