The Challenge
Support Cadbury’s December #Cadvent activity by keeping the brand top of mind and driving preference during the key festive trading period.

The Insight
At Christmas, shared family moments and small acts of generosity create strong emotional connections with brands.

The Idea
Create a memorable festive experience that families could take part in and share, bringing the spirit of Cadbury’s Christmas to life.

Execution
A travelling activation where shoppers were invited to step inside their own snow dome and have their photo taken with Cadbury’s Santa.

Participants received their photo as a keepsake, along with boxes of Cadbury’s Christmas chocolates.

Those not taking part in the experience were still engaged through the distribution of individual chocolates, ensuring broad reach and interaction across the shopping environment.

Result
High levels of engagement with shoppers and families

Strong brand presence during the festive period

Reinforced Cadbury’s association with generosity and Christmas