Challenge
Launch Hertz Team JOTA into the world with content that captures the intensity of endurance racing, creating immediate impact across social channels.

Insight
Motorsport content is often over-produced and predictable. Fans respond more to raw, unfiltered moments that put them closer to the action.

Idea
Strip it back and capture the energy of the track as it happens. Fast, visceral content that feels as immediate and unpredictable as the race itself.

Execution
Shot on-location at track, focusing on high-energy moments, detail and atmosphere, creating a bank of social-first content designed for speed, cut-through and authenticity.

Result
Delivered a suite of dynamic launch content for social

Captured the intensity and personality of the team from day one

Established a raw, immediate tone for ongoing content