The Challenge
Launch the new luxury river cruiser, Orcaella, and inspire a B2B travel trade audience to actively promote the experience.

The Insight
Access to remote and lesser-visited destinations creates a compelling and differentiating proposition within the luxury travel market.

The Idea
Capture the unique journey and sense of discovery offered by Orcaella through a film designed to inspire and excite the travel trade.

Execution
Creation of a cinematic film and supporting presentation for Orient Express.

The film highlighted Orcaella’s ability to access remote communities and lesser-visited locations, showcasing the unique experiences available to guests.

Designed specifically for a B2B audience, the content aimed to equip and motivate travel partners to promote the offering as a once-in-a-lifetime adventure.

Result
Delivered a compelling sales tool for the travel trade

Communicated the unique positioning of Orcaella

Supported launch of a new luxury travel experience