Challenge
Leverage TCCC’s European football club partnerships to drive adoption of Coca-Cola’s app across multiple European markets while securing internal buy-in from regional teams, and give football fans a compelling reason to engage through a single, scalable campaign.

Insight
Football fans don’t just want prizes — they want access. Authentic voices within fan culture, combined with once-in-a-lifetime experiences, create deeper engagement and stronger motivation to participate.

Idea
Create a continent-wide competition, fronted by Eman Balogun and local influencers, offering a headline prize of attending 5 matches in 5 cities across 5 weeks — showcasing the kind of access only Coca-Cola can deliver.

Execution
Delivered a multi-market campaign leveraging Coca-Cola’s European club partnerships, supported by influencer-led content and three core films: a B2B piece to excite internal markets, a B2C film driving app downloads and entries, and a winners’ film capturing the experience. End-to-end planning and logistics ensured seamless delivery across all touchpoints.

Result
Part of Coca-Cola’s wider Always On football campaign
Contributed to the growth of first-party data by over 830,000
Drove widespread engagement through culturally relevant, access-led experiences