Challenge
Showcase the innovation and future relevance of Shell Polymers in a way that engages a specialist audience, moving beyond traditional presentations to create something memorable and meaningful.

Insight
Complex, technical stories are best understood when experienced, not explained. Immersive environments can turn abstract innovation into something tangible and emotionally engaging.

Idea
Create a fully immersive, multi-sensory experience, combining food, film and environment to bring global innovation stories to life in a way guests can see, feel and taste.

Execution
A 360-degree dining experience featuring a 42-screen video-mapped installation, transforming the space through seven global stories. Each chapter was paired with a bespoke course curated by three Michelin-star chef Grant Achatz, creating a seamless journey across continents through both visuals and flavour.

Result
Delivered a standout customer experience showcasing innovation in an engaging format

Nominated for the Campaign Experience Awards 2023

Created a memorable platform to drive conversation and deeper understanding among attendees