To build on Subway's 'Train Hard, Eat Fresh' healthier eating positioning, Subway teamed up with 4 GB Olympic athletes to be brand ambassadors that could utilised before the Olympics marketing blackout.
The campaign spanned instore, TV, outdoor, digital and social, and featured pole-vaulter Holly Bleasdale, boxer Anthony Ogogo, gymnast Louis Smith and basketball player Pops Mensah-Bonsu.
The athletes gave us their personal bests (favourite low calorie Subs) and the creative then asked consumers 'What's Yours?'