The Challenge
Lead and deliver all national in-store campaigns (supported by outdoor), covering value offers, LTOs, new product launches, partnership promotions and franchise brand guidelines at high volume and speed.

The Insight
A consistent, visually distinctive in-store environment is key to standing out in a highly competitive QSR category and driving customer engagement.

The Idea
Rejuvenate the in-store experience with a fresh, cohesive visual approach that could be applied across all campaign types while maintaining speed and consistency.

Execution
As Creative Director, I led the development of all national in-store campaigns, bringing a new look and feel to a previously tired retail environment.

Work spanned concept, design and typography, with campaigns delivered at pace, often within four working days from brief to initial colour visuals for client presentation.

The output covered a wide range of activity including value-led promotions, limited-time offers, new product launches and partnership campaigns, alongside the creation of clear brand guidelines for franchisees.

Result
Rejuvenated in-store environment, differentiating Subway from competitors

Delivered high-volume campaign output at speed and consistency

Agency AAR scores reached their highest level following takeover of the account