The Challenge
Bring the distinct flavour profiles of the Tango range to life and engage consumers in a memorable and interactive way.

The Insight
Translating flavour into physical, sensory experiences creates a more engaging and memorable brand interaction.

The Idea
Turn each flavour into a ‘taste sensation’ and bring it to life through a touring experiential campaign.

Execution
In collaboration with Tango’s pack designers, a series of flavour-led descriptors were created for the range — ‘Hit of Orange’, ‘Drench of Apple’, ‘Burst of Fruit Fling’ and ‘Blitz of Cherry’.

These were brought to life through the ‘Tango Flavour Frenzy’, a touring experience where fans entered a large inflatable and took part in challenges representing each flavour sensation.

Participants competed for the chance to win product and Tango merchandise, creating an energetic and highly interactive brand experience.

Result
High levels of consumer engagement through interactive participation

Reinforced flavour differentiation across the range

Extended pack design thinking into a live brand experience