Brief
Create a distinctive Halloween promotion that brought Tango’s irreverent personality to life and gave the brand something ownable beyond traditional seasonal packaging.

Idea
GOTANS — a mischievous gang of Tango monsters, each inspired by the bold colours and attitude of the brand. Veron, Milton, Roscoe and Huey transformed Tango into a cast of collectible characters—strange, spiky and impossible to ignore.

Experience
The characters became the heroes of a playful Halloween world, brought to life through collectible figures and bold campaign artwork. Together, they created a distinctive visual platform that could work across packaging, point of sale, social content and seasonal promotions.

A fun, ownable idea that turned Tango into something people could collect, share and engage with—not simply drink.